When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your products might rank […]
Better conversion strategies can boost your business dramatically for little or no extra cost There’s little point in generating more leads and enquiries if your existing conversion process results in most of your hard-won enquiries falling through the cracks. Too many businesses are already generating all the leads and prospects they need … but are […]
Google will soon deploy a built-in ad blocker in its Chrome Web browser that the company says will help curb the Web’s most intrusive ads while keeping the Internet’s foundational business model — people clicking on ads — intact. But some say the move to limit certain kinds of advertisements using one of the world’s most popular browsers may unfairly serve Google’s business interests at the cost of competing advertisers.
Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Not convinced? Just ask the BrightLocal team, which found that local search delivers a greater ROI than other digital marketing channels, according to its September 2015 survey. Further underscoring this finding: 34 percent […]
When I wrote 7 tips to become an expert SEO in 2015 last year, I didn’t expect it going viral and turning a very popular content piece on Business2Community. The response to the post endorsed one key assumption that despite all hue and cry, marketers still believe in the power of SEO and aspire to […]
Conversion rate optimization (CRO) provides a significant opportunity for businesses of any size. It takes a scientific approach to optimizing websites and enables businesses (and organizations) to convert more visitors into subscribers or customers. We wrote this guide to help anyone interested in conversion rate optimization learn how to get started and how to get […]
Starting April 21, 2015, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices. To help […]
Let us show you why content management systems like WordPress and Drupal can save you money during development and allow you to add functionality to your website without the cost of custom development.
Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving to a deeper level can get […]
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. Google’s Search Engine Optimization Starter Guide