When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your products might rank […]
Better conversion strategies can boost your business dramatically for little or no extra cost There’s little point in generating more leads and enquiries if your existing conversion process results in most of your hard-won enquiries falling through the cracks. Too many businesses are already generating all the leads and prospects they need … but are […]
Google will soon deploy a built-in ad blocker in its Chrome Web browser that the company says will help curb the Web’s most intrusive ads while keeping the Internet’s foundational business model — people clicking on ads — intact. But some say the move to limit certain kinds of advertisements using one of the world’s most popular browsers may unfairly serve Google’s business interests at the cost of competing advertisers.
Until content management software became available, businesses built their websites on static pages and uploaded them to servers for delivery to visitors of their websites. Many continue to do this and it’s not bad for a site with one editor and little new content or change. But there are some compelling reasons you should consider […]
PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. It is is one of the methods Google uses to determine a page’s relevance or importance. […]
Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Stick to Your Sphere of Relevance Every site has a sphere of relevance. A site sells specific products from specific brands, and those drive the words and […]