Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business.

Not convinced? Just ask the BrightLocal team, which found that local search delivers a greater ROI than other digital marketing channels, according to its September 2015 survey.

Further underscoring this finding: 34 percent of small business owners told BrightLocal that if they could only choose one marketing channel, they’d pick local search. Is your company feeling equally bullish about local search?

If not, that’s understandable. Google’s rollout of Google My Business, a combination master dashboard for Google Plus, Google Maps and Google Search (and confusingly the latest iteration of Google Places) has left plenty of small businesses confused.

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