Communicate the right message and your clients and prospects will understand what you do and delve further into the website pages to learn more. However there is another key factor which determines the success of a website which after all is what your marketing strategy should dictate:
Conversions: A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper, fill out a lead/contact form or simply pick up the telephone. Having a marketing website is a moot point if it doesn’t present the opportunity to close sales or generate leads. So what is a good website conversion rate?