Increasing your web traffic is already a time consuming and expensive task, so why not make sure you’re converting each and every visitor? What if I could tell you that I have 7 tactics that you can follow to help convert your visitors into customers? It doesn’t matter if you have an e-commerce, software as […]
Never mind the design, does your website convert?
Communicate the right message and your clients and prospects will understand what you do and delve further into the website pages to learn more. However there is another key factor which determines the success of a website which after all is what your marketing strategy should dictate: Conversions: A website conversion is the most important […]
Focus on these 5 areas to deliver big results in e-commerce SEO
When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your products might rank […]
30 Lead Conversion Strategies
Better conversion strategies can boost your business dramatically for little or no extra cost There’s little point in generating more leads and enquiries if your existing conversion process results in most of your hard-won enquiries falling through the cracks. Too many businesses are already generating all the leads and prospects they need … but are […]
Google says its Chrome ad blocker will lead to better ads
Google will soon deploy a built-in ad blocker in its Chrome Web browser that the company says will help curb the Web’s most intrusive ads while keeping the Internet’s foundational business model — people clicking on ads — intact. But some say the move to limit certain kinds of advertisements using one of the world’s most popular browsers may unfairly serve Google’s business interests at the cost of competing advertisers.
Savvy Local SEO Tips for Google My Business
Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Not convinced? Just ask the BrightLocal team, which found that local search delivers a greater ROI than other digital marketing channels, according to its September 2015 survey. Further underscoring this finding: 34 percent […]
5 Tips to Improve Your SEO ROI in 2016
When I wrote 7 tips to become an expert SEO in 2015 last year, I didn’t expect it going viral and turning a very popular content piece on Business2Community. The response to the post endorsed one key assumption that despite all hue and cry, marketers still believe in the power of SEO and aspire to […]
Why use a content management system (CMS)?
Until content management software became available, businesses built their websites on static pages and uploaded them to servers for delivery to visitors of their websites. Many continue to do this and it’s not bad for a site with one editor and little new content or change. But there are some compelling reasons you should consider […]
What is Page Rank algorithm?
PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. It is is one of the methods Google uses to determine a page’s relevance or importance. […]
6 SEO Tips for Content Marketing, for Ecommerce
Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Stick to Your Sphere of Relevance Every site has a sphere of relevance. A site sells specific products from specific brands, and those drive the words and […]