When I wrote 7 tips to become an expert SEO in 2015 last year, I didn’t expect it going viral and turning a very popular content piece on Business2Community. The response to the post endorsed one key assumption that despite all hue and cry, marketers still believe in the power of SEO and aspire to learn new ways to improve their efforts. Having said that, much has changed since April 2015 and a lot of new trends and best practices have made their ways in. From Google’s mobile algorithm to emergence of design as equally important element (like content), there’s much more to discuss and talk about.

In this post, we’ll explore if anything has changed in the basic rules or not. I’ve listed 5 key tips that should help you attain better ROI on your search marketing campaigns in 2016.