Kironix Web Design

Content Marketing and Search Engine Optimization (SEO)

Your Content Marketing and Search Engine Optimization Campaign

Unless your website ranks near the top of search engine response pages (SERP) it probably needs technical search engine optimization and enhanced text for content marketing. Top ranking websites achieve that status because they contain carefully curated on-page content that achieves high search engine ranking that is written for search engine robot assimilation and is also very interesting to visitors. Even some top companies don’t achieve their goals because they either do not know the science of how to write for both people and robots or they don’t take the time to learn. Some think that a well thought out paragraph drafted over a cup of coffee is acceptable. It’s not.

We have developed a two-phase SEO and content marketing service that deals with the technical back-end adjustments to your website and a re-write of the content on your pages because we have proven that it works. These two phases run together and are carefully choreographed to bring you more traffic and more business possibilities.

There are no shortcuts to a good search engine ranking. Search engine optimization (SEO), and the results it achieves, is no longer a mysterious dark art. Google, and the rest, look for strong content to answer search queries. When a website has structure and content that fulfills the search request better than others it is presented first. Simple, and that is our goal. Lots of organic (free) and well-qualified website traffic for your company.

How do we make SEO work?

What happens next with your SEO Campaign?

This is a methodical, careful process that often affects traffic immediately. We have experienced increases in traffic right away from the technical analysis and fixes but, to be effective over the long term, new content must follow. And given the ever-changing search engine algorithms SEO should be an ongoing endeavor.

Our goal is to create stronger organic rankings and brand awareness which result in more traffic, qualified leads and sales.

This is a strategy that has proven effective yet it is not the end of your SEO campaign. Our team keeps your website fresh with new pages which is a key ranking factor for Google and other search engines. This content may be used on your social media pages and with influencers and reviews in your industry. The link backs from them are another top ranking factor.

What about blogs?

Blogs are very effective at attracting traffic and influencing search engines. Fresh content has a strong, positive effect on rankings  We recommend blogging often and on topics that are geared toward the questions and concerns of your customers. We find that they receive a great deal of traffic and link backs from interested people and websites. Most of our clients don’t have time to write blogs or they simply don’t have the ability or personnel. Again, our team of writers produce on-point and on-time blog content. We can Plan and schedule a campaign tailored just for your needs. This is written around the keywords that support the main pages on your website.

After analysis here is what we do for optimal search results:

We work closely and well with your marketing department or whomever in your company undertakes the campaign.

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