Your Content Marketing and Search Engine Optimization Campaign
Unless your website ranks near the top of search engine response pages (SERP) it probably needs technical search engine optimization and enhanced text for content marketing. Top ranking websites achieve that status because they contain carefully curated on-page content that achieves high search engine ranking that is written for search engine robot assimilation and is also very interesting to visitors. Even some top companies don’t achieve their goals because they either do not know the science of how to write for both people and robots or they don’t take the time to learn. Some think that a well thought out paragraph drafted over a cup of coffee is acceptable. It’s not.
We have developed a two-phase SEO and content marketing service that deals with the technical back-end adjustments to your website and a re-write of the content on your pages because we have proven that it works. These two phases run together and are carefully choreographed to bring you more traffic and more business possibilities.
There are no shortcuts to a good search engine ranking. Search engine optimization (SEO), and the results it achieves, is no longer a mysterious dark art. Google, and the rest, look for strong content to answer search queries. When a website has structure and content that fulfills the search request better than others it is presented first. Simple, and that is our goal. Lots of organic (free) and well-qualified website traffic for your company.
How do we make SEO work?
- Collaboration – Our team works closely with you to understand your business and goals. We develop a unique strategy to increase your online presence and help you to rank higher for all relevant keywords and terms used within your company and industry.
- Technical analysis and fixes – At the same time, our technical team does a complete back-end analysis of your website. We find broken links, pages not displaying correctly, duplicate content, misplaced or missing text and image tags. We also review, optimize and remedy all bottlenecks and errors we find through search engine reports and our own software systems.
- Brilliant planning and writing – Our team uses software systems to analyze and find the best keywords for your situation. We also find semantically-related keywords that the search engines often associate with any particular query. We analyze the top-ranking websites for each keyword and our software tells us the framework around which we must write. How many words, keywords and other terms in a content piece, article or blog post will be necessary to establish your website as an expert in your field and gain top rankings. Our writers then use this framework to create content that ranks high with robots and is informative and interesting to human readers.
What happens next with your SEO Campaign?
This is a methodical, careful process that often affects traffic immediately. We have experienced increases in traffic right away from the technical analysis and fixes but, to be effective over the long term, new content must follow. And given the ever-changing search engine algorithms SEO should be an ongoing endeavor.
Our goal is to create stronger organic rankings and brand awareness which result in more traffic, qualified leads and sales.
This is a strategy that has proven effective yet it is not the end of your SEO campaign. Our team keeps your website fresh with new pages which is a key ranking factor for Google and other search engines. This content may be used on your social media pages and with influencers and reviews in your industry. The link backs from them are another top ranking factor.
What about blogs?
Blogs are very effective at attracting traffic and influencing search engines. Fresh content has a strong, positive effect on rankings We recommend blogging often and on topics that are geared toward the questions and concerns of your customers. We find that they receive a great deal of traffic and link backs from interested people and websites. Most of our clients don’t have time to write blogs or they simply don’t have the ability or personnel. Again, our team of writers produce on-point and on-time blog content. We can Plan and schedule a campaign tailored just for your needs. This is written around the keywords that support the main pages on your website.
After analysis here is what we do for optimal search results:
- Optimized for target keywords
- Use of semantically-related keywords in each piece
- URL structure will be optimized
- Title with targeted keyword(s) and marketing text will be optimized
- Optimized Headline Tag use (H1, H2, H3, etc.)
- Optimized Internal/External Linking
- Optimized Meta Descriptions and other metadata
- Optimized Image SEO, such as Alt Text, descriptions, captions
- All content edited for spelling, grammar, flow and a unified voice
- Most blogs are a minimum of 750 words to show search engines it is an authoritative voice within its industry
We work closely and well with your marketing department or whomever in your company undertakes the campaign.