Traditional Marketing is intuitive.
You pay to have your business featured on a billboard, newspaper, or TV ad, potential customers see it, and they end up coming to you with their needs.
Internet Marketing is, in some ways, just as simple: you pay to be seen on the Internet, and this leads to people choosing your business.
Of course, it doesn’t make as much sense as it used to.
Because it’s hard to know where to put your money,
Do you write an ad, pay Google to feature it, and hope for the best?
Do you focus on existing customers by sending out regular newsletters?
Do you pay a Search Engine Optimizer to help you rank well on Google, even though you don’t really know what a Search Engine Optimizer does?
It can all get very confusing, very fast.
Over the next several months, we’ll be focusing on one aspect of Internet Marketing, SEO. I’ll guide you by the hand, so that by the time we’re done, you’ll know more about ranking well in Google and Bing than the majority of business owners.
But before we get to that, I want to explain the various types of Internet Marketing. They all have their place and are of varying usefulness, depending on your needs.
By the end of this article, you should have an idea of which areas you can see the greatest ROI on.