Without a clear call to action, conversion chances plummet.
- Capture subscribers’ interest with relevant subject lines that tease the benefits.
- Deliver valuable content so subscribers feel eager to take action; utilize multiple CTAs in each email.
Convert more real estate leads, earn more commissions and grow your business with a few simple adjustments to your email marketing practices.
Steve Jolly, an agent who has perfected the art of email marketing, can explain how. In this post, we’ll explore a few of the ways Jolly writes engaging emails with high conversion rates.
For additional information on Jolly’s email strategies or for tips on generating leads with other marketing techniques, listen to the podcast below.
Improve your open rates to convert more real estate leads
If your open rates are abysmal, it doesn’t matter how great your email content is; no one will ever read it. To ensure your subscribers actually take the time to open your emails, you need to write subject lines that capture their attention.
To do this, think about what they want, and try to craft a subject line relevant to their interests.
If you market to both buyers and sellers, segmenting your email subscribers is one of the top email marketing tips that will help ensure your subject lines are relevant.
To capture readers’ interest, tease them with a benefit they’ll gain by opening your email. Your buyer audience, for instance, could be enticed with a subject line that promises information on new listings in their area.
Deliver valuable content with each and every email
Above, we mentioned the importance of offering something subscribers want in subject lines. Now, as you might expect, you’re going to have to deliver.
If you don’t deliver what subscribers want and expect, they’re going to feel frustrated, which is the opposite of what you want as their hopeful agent.
When someone reads one of your emails, you want them to feel stimulated and inspired to take action. You make them feel this way with valuable content.
To deliver valuable content, focus on things that your audience will truly appreciate.
When marketing to sellers, for instance, a brief guide on the home improvements most likely to increase sale price is one example of valuable content.