Search Engine Optimization is the art, and science, of ranking in Google. It really comes down to two major factors — on-page and off-page SEO. On-page SEO includes creating high-quality, keyword-rich content, optimizing keyword placement, optimizing title tags, technical SEO, etc. Off-page SEO mainly revolves around link building — a task that is crucial to […]
3 things your email marketing needs to convert leads
Without a clear call to action, conversion chances plummet. Key Takeaways Capture subscribers’ interest with relevant subject lines that tease the benefits. Deliver valuable content so subscribers feel eager to take action; utilize multiple CTAs in each email. Convert more real estate leads, earn more commissions and grow your business with a few simple adjustments […]
20 Magical Landing Page Best Practices
Turn Website Visitors into Customers Landing pages are an indispensable part of a digital marketing strategy. By enabling a website to capture the information of their visitors via a lead-capture form, landing pages are the heart and soul of lead generation efforts. How do we make landing pages work to their optimum? Small Business Trends […]
7 Uncommon Conversion Rate Optimization Tactics
Even if your website is extremely well-optimized for search engines and you’re getting quality traffic, you may still find that you aren’t converting visitors. In these cases, optimizing your website for conversion is the logical next step. Tweaking your fonts or headings, optimizing your images or forms, introducing more urgency to your messaging, or making […]
7 Simple Ways to Convert Your Visitors Into Customers
Increasing your web traffic is already a time consuming and expensive task, so why not make sure you’re converting each and every visitor? What if I could tell you that I have 7 tactics that you can follow to help convert your visitors into customers? It doesn’t matter if you have an e-commerce, software as […]