Category Archives: News

20 Magical Landing Page Best Practices

Turn Website Visitors into Customers Landing pages are an indispensable part of a digital marketing strategy. By enabling a website to capture the information of their visitors via a lead-capture form, landing pages are the heart and soul of lead generation efforts. How do we make landing pages work to their optimum? Small Business Trends […]

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7 Uncommon Conversion Rate Optimization Tactics

Even if your website is extremely well-optimized for search engines and you’re getting quality traffic, you may still find that you aren’t converting visitors. In these cases, optimizing your website for conversion is the logical next step. Tweaking your fonts or headings, optimizing your images or forms, introducing more urgency to your messaging, or making […]

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30 Lead Conversion Strategies

Better conversion strategies can boost your business dramatically for little or no extra cost There’s little point in generating more leads and enquiries if your existing conversion process results in most of your hard-won enquiries falling through the cracks. Too many businesses are already generating all the leads and prospects they need … but are […]

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Savvy Local SEO Tips for Google My Business

Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Not convinced? Just ask the BrightLocal team, which found that local search delivers a greater ROI than other digital marketing channels, according to its September 2015 survey. Further underscoring this finding: 34 percent […]

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An Introduction To Conversion Rate Optimization: What It Is and Why It is So Valuable

Conversion rate optimization (CRO) provides a significant opportunity for businesses of any size. It takes a scientific approach to optimizing websites and enables businesses (and organizations) to convert more visitors into subscribers or customers. We wrote this guide to help anyone interested in conversion rate optimization learn how to get started and how to get […]

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